What is White Balance in a Camera?

June 12, 2025

By RocketPages

Camera screen showing white balance settings with various light options.

White balance is a fundamental setting in photography that plays a crucial role in ensuring that the colors in your photos are true to life. Whether you’re capturing a portrait under natural daylight or photographing a product under fluorescent lights, proper white balance ensures that whites appear as neutral as possible and that all other colors are rendered correctly. In this article, we’ll break down the concept of white balance and provide practical tips for mastering it.



Understanding White Balance


White balance is essentially the camera’s method for compensating for the color temperature of different light sources. Light sources have varying color temperatures, measured in Kelvin (K), and they impact the colors that appear in your photos. Our eyes adjust naturally to these shifts in light, but cameras require assistance in interpreting them. Without proper white balance, photos can look unnatural, with strong color casts that distort the true colors of the scene.


Color Temperature Explained:


  • Warm Light (Lower Kelvin): Light sources like candlelight, sunrise, and incandescent bulbs (typically around 2000-3000K) emit a yellow or orange glow. This warmth can make images appear too "yellow" or "orange" without correction.
  • Cool Light (Higher Kelvin): Light sources such as shade, overcast skies, and fluorescent lighting (around 5000-6500K) emit a bluish tone, which can make photos look unnaturally cold or blue without compensation.


By adjusting the white balance, you can either warm up or cool down the colors in your image to match what you see in real life.

Related: Different Types of Lighting in Photography

Related: What is Artistic Photography?




White Balance Settings in Your Camera


Most modern cameras come equipped with a range of preset white balance modes, making it easier for photographers to quickly adjust for different lighting conditions. Below, we explain each setting and how it impacts your images.


1. Auto White Balance (AWB)

This is the default setting in most cameras, where the camera automatically attempts to adjust the white balance based on the scene's light. While it works well in many situations, AWB can sometimes be inaccurate under tricky lighting, such as mixed indoor lights or scenes with unusual color temperatures.


2. Daylight/Sunny

This setting is ideal for capturing images in direct sunlight. It compensates for the warm tones of sunlight (around 5500K), ensuring that colors appear as natural as possible. Use this setting when shooting outdoor scenes on clear days.


3. Cloudy

Cloudy white balance compensates for the cooler light under overcast skies, adding warmth to your images. It’s perfect for shooting on cloudy days when the sunlight is diffused and cooler than usual.


4. Shade

This mode adds extra warmth to compensate for the cool, bluish tones found in shaded areas. If you're shooting in the shade during a sunny day, this setting will help make your images appear warmer and more natural.


5. Tungsten

Tungsten white balance is used to correct the yellow/orange hue produced by incandescent light (like lightbulbs). This setting cools down the image, neutralizing the warm tones caused by indoor lighting.


6. Fluorescent

Fluorescent lights often produce a greenish tone. The fluorescent white balance setting neutralizes this by adding a bit of magenta, making the colors in your image appear more natural.


7. Custom White Balance

For perfect accuracy, you can manually set your white balance using a grey card or white balance target. This option is particularly useful when shooting in challenging lighting conditions or when you want absolute control over the color temperature.


8. Kelvin (K)

If you prefer total control, the Kelvin setting allows you to manually dial in a specific color temperature. This is ideal when you want to achieve a specific mood or look that the presets can't provide.


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Why White Balance Is Crucial


Accurate Color Representation

  • The most important reason for adjusting white balance is to ensure that colors are rendered as they should be. Without proper white balance, white objects in your photos may appear with an unnatural color cast (yellow, blue, or green). This inaccuracy can affect everything in the image, including skin tones, clothing colors, and landscapes. Correct white balance is essential to achieving a natural and lifelike representation of your subject.
  • Related: Best Lenses for Portrait Photography



Professional Results

  • For professionals, maintaining accurate white balance is key to delivering images that look polished and natural. A photograph with poor white balance can distract viewers or appear unprofessional. Consistent white balance across a shoot or project ensures that your colors stay uniform, making your work more cohesive. If you’re shooting a series of images for a client or publication, consistent white balance is essential.
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Creative Storytelling

  • White balance can also be used creatively to convey a particular mood or atmosphere. For example, using a warmer white balance setting can give your photos a golden, nostalgic feel, while a cooler setting can create a moody or dramatic atmosphere. Adjusting the white balance for artistic effect can enhance your storytelling, making the images feel more engaging.
  • Related: How to Shoot High-Contrast Black-and-White Photography




Adjusting White Balance in Post-Processing


While adjusting white balance in-camera is ideal, sometimes the lighting conditions are too tricky to get it perfect. Luckily, white balance can be easily corrected during post-processing.


1. RAW Format

  • The best way to ensure you can fix white balance in post is to shoot in RAW format. RAW files retain all the image data, giving you more flexibility when adjusting the white balance without degrading the quality of the image. If you shoot in JPEG, much of this data is compressed, making it harder to make significant adjustments later.



2. Editing Apps

  • Programs like Lightroom and Photoshop (or mobile editing apps like Snapseed and VSCO) allow you to make quick white balance adjustments. Using the Temperature and Tint sliders, you can warm up or cool down the image, or shift the color tones to remove any color cast that might have appeared due to poor lighting.
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3. Color Correction & Grading

  • Beyond basic white balance adjustments, you can use color correction and grading to create a specific aesthetic or look. For instance, you can combine the white balance with color grading to achieve a filmic look or to simulate the warmth of a sunset or the coldness of a winter morning.
  • Related: Color Correction vs. Color Grading



4. Presets

  • Another great way to speed up your post-processing workflow is to create or download presets that automatically adjust the white balance for different lighting situations. If you find yourself editing similar types of photos, this can save you a lot of time.
  • Related: How to Make Own Photography Presets




Pro Tips to Master White Balance

Mastering white balance takes practice and understanding the way light behaves. Here are a few pro tips to help you improve your white balance accuracy and creativity:


1. Use a Grey Card or Color Checker

For perfect custom white balance, always carry a grey card or color checker. These tools allow you to set the white balance precisely before you shoot, ensuring that your images come out perfectly color-balanced. Simply photograph the grey card under the same lighting conditions, and set your camera’s custom white balance to the grey card’s color temperature.



2. Avoid AWB in Tricky Lighting

In tricky lighting conditions—such as mixed indoor lights or when shooting under colored LED lights—Auto White Balance (AWB) can often be inaccurate. In these situations, it's better to manually adjust your white balance using presets or custom settings.



3. Review Your Shots Regularly

If you're unsure whether your white balance is correct

, take a moment to review your shots on the camera’s display. Zoom in and check the whites—are they truly white? If not, adjust the white balance and re-shoot.



4. Learn to Read Light

Experience is the best teacher when it comes to white balance. By learning to observe different light sources and their temperatures, you’ll be able to anticipate how your photos will turn out and adjust your white balance accordingly.


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By understanding and mastering white balance, you can greatly enhance the quality and professionalism of your photography. Whether you’re aiming for perfect color accuracy or using white balance creatively, getting it right will ensure your images always look their best.

Happy shooting!

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