September 29, 2025
Your restaurant website is often the very first impression potential diners have of your business. A poorly designed or unoptimized site can drive them away before they even see your menu. While many restaurant owners know they need a website, most unknowingly make critical mistakes that hurt their Google rankings, reservations, and overall customer experience.
Over 60% of diners search for restaurants on their phones. If your site isn’t mobile-friendly, users will bounce quickly. Google also penalizes non-responsive websites.
Street Eats, a food truck business, switched to Rocketpages. Their bounce rate dropped by 40% and online orders doubled once their site became fully mobile-responsive.
Google penalizes slow sites. Diners won’t wait more than 3 seconds for your page to load. Every second delay can reduce conversions by 7%.
After switching to Rocketpages, Café Lumière’s homepage load time went from 5.2 seconds to 1.8 seconds, improving their Google ranking and reservations.
Your menu is the most visited page. If it’s outdated, buried in PDFs, or difficult to read, customers leave.
The Green Table updated their site with Rocketpages’ dynamic menus and saw a 55% increase in online orders in 3 months.
Without clear CTAs, visitors don’t know what to do next.
After adding CTA buttons across their site, PizzaHub’s reservation requests grew by 70%.
Most restaurant searches include “near me.” Without local SEO, you miss high-intent customers.
For a deeper dive, see our detailed guide: How to Build a Restaurant Website That Ranks on Google.
Thai Spice optimized local SEO via Rocketpages. They ranked #1 for “best Thai near me” in their city, doubling their weekend reservations.
Low-quality images make your food unappetizing and lower trust.
Ocean Breeze replaced stock images with professional photos and saw a 38% increase in website engagement.
Diners expect convenience. Without online ordering, they go elsewhere.
After enabling online reservations on Rocketpages, Bistro Bella’s direct bookings increased by 120%.
Reviews influence dining decisions. Ignoring them means losing trust.
Grill House showcased testimonials on Rocketpages and saw a 30% rise in table bookings.
A generic site makes your restaurant forgettable.
After rebranding with Rocketpages, Café Aroma saw a 25% boost in brand recall in customer surveys.
Without data, you can’t improve your website.
By monitoring analytics through Rocketpages, Sushi House identified underperforming menu items and adjusted promotions, increasing revenue by 18%.
A restaurant website can make or break your business. By avoiding these common mistakes and fixing them with simple strategies—and by leveraging Rocketpages—you’ll create a site that not only attracts visitors but also converts them into loyal diners. From mobile optimization to branding, SEO, and online booking, the fixes are straightforward with the right tools.
Ready to fix your restaurant website mistakes and start ranking higher on Google?
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